#Shrimp tails cinnamon toast crunch update#
Update your settings here to see it.īut Karp refused to accept the explanation of badly blended sugar and produced additional photographs in which he claimed a small string was mixed in with the cereal and several cereal pieces had unidentified black spots. "We are waiting for the consumer to send us the package to investigate further," a company spokesperson said, "Any consumers who notice their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us.This content is not available due to your privacy preferences. "Because it is a food product associated with disgust, I don't think there's a way to turn this into a positive."Īs for General Mills, it said in a statement to CNN Business it can say "with confidence that this did not occur at our facility," "You can't turn this into a positive and you can't build brand awareness of this in a good way," he said. Meyvis said that the company "should've taken this seriously right away" and in doing so would have avoided this situation from making headlines and capturing the internet's attention. He chided the company for the "discrepancy" between the public message sent on the cereal brand's Twitter account to the private message sent to Karp. "It's a bad idea not to give customers the benefit of the doubt and you shouldn't go around accusing them," Meyvis told CNN Business.
This is the first I’ve heard from them since yesterday (when they said they were sending an envelope) and my new response.
#Shrimp tails cinnamon toast crunch full#
I plan on continuing full transparency for those concerned about their products. (He eventually agreed to ship the box back to General Mills for testing.) Karp later tweeted an exchange of Twitter private messages appearing to come from the company asking him to send the product back to them - something he originally said he did not want to do as he felt the company's response saying it was sugar made him "look insane" - as well as a followup email exchange asking him to bring it to local law enforcement if he didn't want to send it back. Meyvis said the discovery is gross - and that's "very dangerous for food brands." However, how Cinnamon Toast Crunch responded was even worse, he said. But for Tom Meyvis, a professor of marketing and consumer behavior at New York University's Stern School of Business, there's a lesson to be learned here. We assure you that there's no possibility of cross contamination with shrimp.Īdmittedly, it's a silly story. After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended.
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